Project overview
Aqua Hills Table Water is a dedicated water production factory operating in Makurdi,
Benue State. In a region where access to consistent, safe water is a significant concern
(leading to high reliance on boreholes and water vendors), the certified quality of Aqua Hills is a major selling point.
However, the company's visibility was limited to local physical distribution. The goal
was to establish a professional digital hub to boost brand credibility, specifically
leverage the quality and safety messaging, and achieve top-ranking local SEO to capture
bulk orders from institutions, businesses, and event planners searching for reliable suppliers in the Makurdi metropolis.
Client challenges & requirements
Aqua Hills faced challenges that were intensely specific to the Makurdi market:
- Low Local Digital Visibility: The factory was virtually invisible to customers using search engines to find suppliers of certified bottled water in Makurdi or Benue State.
- Trust and Quality Verification: In a market with many smaller, unregulated water sources, Aqua Hills needed a professional platform to showcase its NAFDAC certifications and superior purification process to build immediate trust.
- Inefficient Bulk Inquiry: All requests for bulk orders (e.g., from hotels, schools, government offices in Makurdi) were handled manually, leading to delays and missed sales opportunities.
- Competition: The highly competitive table water market in Makurdi required a strong, unique value proposition easily accessible online.
- Targeted Local SEO: Optimization to ensure the website ranks highly for key searches like "table water supplier Makurdi," "certified water factory Benue," and "bulk water sales Makurdi."
- Credibility Showcase: Dedicated section for NAFDAC/regulatory compliance, quality control, and the water purification process.
- Professional, Responsive Website: A fast, modern design that functions flawlessly on mobile devices, given Nigeria's mobile-first internet usage.
- Direct Sales Inquiry Funnel: Clear forms for Distributor Applications and Bulk Purchase Inquiries specific to the Makurdi distribution area.
Project solution
Our team implemented a solution centered on maximizing local digital impact:
- Localized SEO Strategy: We prioritized keywords containing "Makurdi," "Benue," and common local business terms. We optimized the Google My Business profile and embedded structured location data to cement the factory's presence in local search results (the "map pack").
- NAFDAC & Quality Content: Designed a visually clear "Trust & Quality" section that prominently displays certifications and a step-by-step breakdown of the water treatment process, directly addressing local safety concerns.
- Makurdi-Focused Content: Developed content and landing pages that specifically mentioned key areas and neighborhoods in Makurdi (e.g., Wurukum, North Bank, High Level) to further enhance local search relevance.
- Clear Call-to-Actions (CTAs): Integrated inquiry forms on every relevant page, making it effortless for large customers to request pricing and delivery within the Makurdi area.
- Performance Optimization: Ensured the site loaded quickly, even on slower mobile networks, which is essential for user retention and SEO ranking in the region.
Result and impacts
The new digital platform provided Aqua Hills Table Water with a powerful tool for growth and credibility in the Benue State market
-
Top 3 Local Search Ranking: Within four months, the website achieved first-page Google ranking for its primary Makurdi-specific sales keywords, capturing leads previously going to competitors.
- 60% Increase in Direct Inquiries: The professional website and direct forms led to a significant measurable increase in high-value bulk sales and distributor leads.
- Enhanced Trust and Credibility: The documented quality assurance process became the most visited page after the homepage, significantly raising confidence among institutional buyers.
- Improved Brand Awareness: The strong, consistent digital presence helped transition the brand from relying solely on street visibility to being the first result in a digital search for quality water in Makurdi, Benue
The project successfully established Aqua Hills Table Water as the professional, quality-assured choice for safe drinking water, accelerating its penetration and market leadership across the Makurdi metropolis and surrounding Benue communities
